Okapi

A little girl with mother is reading a book

A little girl with her mother is reading a book

Built with parents, for parents

Developed with real families and aligned with the UK Early Years Foundation Stage curriculum.

50,000 new children’s books every year

Reading enjoyment is at a 20-year low: only 1 in 3 children enjoy it, and habits form by age 7.
Parents are overwhelmed by choice, while existing apps only sort by age or teach on screens - not by a child’s real developmental stage.

Reading enjoyment is at a 20-year low: only 1 in 3 children enjoy it, and habits form by age 7. Parents are overwhelmed by choice, while existing apps only sort by age or teach on screens - not by a child’s real developmental stage.

National Literacy Trust, 2024

Reading enjoyment is at its lowest

Over the past 20 years

Only 1 out of 5 children

Children who read daily

Children who enjoy reading

Only 1 in 3
children

Three steps to better storytime

Step 1: Tell us about your child

Age, interests, and what you’d like to work on - confidence, phonics, emotions, or just pure fun.

Step 2: Get your weekly reading plan

Personalised recommendations that balance what they love, what they need, and what they’ve never tried.

Step 3: Turn storytime into their favourite part of the day

Simple prompts before, during, and after reading - so you always know what to say, ask, or do together.

Join the waitlist

Same house, different needs

Lara is 6. She needs plot, character depth, and cause-and-effect. Roy is 3. He needs rhythm, repetition, and short sentences. Okapi gives them completely different books - and tells you exactly why. That’s not a search engine. That’s a developmental engineer.

A picture of a screen with Okapi app and the choosen book titled "The cat in the hat"

«The Cat in the Hat» is 95% suitable for Lara

A picture of a screen with Okapi app and the chosen book titled "There's no place like space"

«Dinosaur Rocket» is 90% suitable for
Roy

Why Okapi

Smart, not popular

Recommendations based on YOUR child - not what’s trending. Every book matched to their actual developmental needs, aligned with the UK Early Years curriculum.

Screen-free by design

Okapi is for parents only. Your child never touches the app. We use technology so your family doesn’t have to. The result? More books, less screen time.

Know what to say

Every book comes with Action Cards - simple before, during, and after prompts that turn any story into a conversation starter. No teaching degree required.

Books without the guilt

Okapi matches titles to your child’s age, interests, and EYFS developmental needs — so you’re not just finding affordable books, you’re finding the right ones.

“Founding concepts developed at the Oxford Venture Creation Programme.”

“Our reading recommendations are aligned with the UK's EYFS framework.”

“Okapi's business plan was independently assessed and Endorsed by Envestors - a Home Office- recognised investment network and official endorsing body for the UK Innovator Founder Visa programme.”

Team

Can Başoğlu

Role: Founder & CEO

Background line: Oxford Saïd VCP ·
Technology Lawyer

Keywords: Innovator · Builder · Rainmaker

Cem Çelik

Role: CTO

Background line: Design & product lead

Keywords: Engineer · Disruptor · Catalyst

Şencan Özen

Role: CMO

Background line: ReklamStore Co-
Founder

Keywords: Maker · Connector · Steady Hand

Efe İncesulu

Role: BizDev Lead

Background line: TikTok · EY · BNP

Keywords: Strategist · Analyst · Growth-Hunter

faq

Get early access to Okapi

Be one of the first families to use Okapi. Help shape how it works - and get [50% off your first 3 months] when we launch.

What you get:

[50% off your first 3 months] on Plus (£5.99/mo) or Family (£8.99/mo) — our way of saying thanks for joining early

Early access before the public launch

A direct say in features and the book list

A small community of parents who care about reading

Thank you!

You're in! Your spot is reserved.

You’re already on the list!

. . spots remaining out of 100

Your child’s personal librarian